About
Olivia (Liv) Trujillo, M.A.
Brand strategist and creative director with six years of experience building brand systems, launching national campaigns and leading rebrands for startups and established CPG companies.
As the founder of Hi Lo Design Co, I bring expertise in retail positioning, go-to-market execution and FDA-compliant CPG packaging — translating brand vision into authentic creative that drives growth across national retail channels.
Highlights
- Helped CPG clients secure placements in national retail through packaging, sell sheets and pitch decks.
- Contributed visual creative direction to the San Francisco 49ers “Faithful to The Bay” campaign.
- Led Noble.AI's company-wide rebrand and investor materials that supported $10M in funding from Microsoft.
- Specialized fluency in Latino/Hispanic markets.
Skills
Creative direction & brand strategy
Campaign concepting, identity systems, rebrands and a proprietary brand strategy roadmap from brief to launch.
CPG & retail design
FDA-compliant packaging, POS, sell sheets, catalogs and retail positioning with national distribution experience.
Campaign & marketing strategy
End-to-end campaigns across content, social, performance marketing and go-to-market planning.
Leadership & management
Leading multidisciplinary teams and managing contractors, vendors and manufacturing partners.
Photography & production
Full direction of shoots — concept, photographer selection, visual style and on-set execution.
Design production
Adobe Creative Suite, Figma, WordPress, Squarespace, HTML and CSS.
Experience
- Founder & Creative DirectorHi Lo Design Co2023 — Now
- Brand ManagerNoble.AI2022 — 2023
- Freelance Designer & Brand StrategistAdobe, Stay.Gold, Buoy Marketing, Pharmacann2021 — 2022
- Project DesignerKitchell2019 — 2020
Education
- M.A. Strategic Communication DesignUniversity of Colorado Boulder — 2022
- B.A. Design, Cum LaudeUniversity of California, Davis — 2019