The San Francisco 49ers
Visual creative direction for the 49ers “Faithful to The Bay” campaign.
- Category
- SPORTS · MURAL DESIGN
- Year
- 2022
- Services
- Creative directionHand letteringEnvironmentalCampaign
01
The brief
The 49ers wanted to celebrate the team's history and the bond between the franchise and its fans at a national scale.
02
The approach
Hand-lettered “Faithful to The Bay” script, from pencil sketch to a large-scale mural packed with championship years, legendary moments and Bay Area references.
03
The result
A campaign look carried across a stadium mural, digital content and a music video, supporting fan engagement and brand storytelling.
Next project
Slopeside →