Rush Bowls
“Make It Yours” is a vibrant, personality-driven campaign celebrating individuality and self-expression for Rush Bowls, a growing national smoothie and açaí bowl franchise.
- Category
- CAMPAIGN + MERCH
- Year
- 2024
- Services
- CampaignArt directionPHOTOGRAPHYPRINT
01
The brief
Rush Bowls wanted to celebrate how every customer builds their own bowl, and needed a campaign that worked across storefronts, print and social.
02
The approach
Bold sky-blue backdrops, big confident type and real people enjoying their bowls, with hand-drawn callouts showing all the ways to make it yours.
03
The result
A flexible campaign system across window posters, magazine pages, in-store walls, seasonal promotions and social.
Next project
The Columbia Bakehouse →