Spruce Confections
A bright, joyful packaging system for a Boulder bakery bringing its cookies to grocery.
- Category
- BAKERY · PACKAGING
- Year
- 2025
- Services
- Brand strategyIdentityPackaging systemArt direction
01
The brief
Spruce had decades of local love in Boulder but needed packaging that could stand out on grocery shelves and scale across a growing line of cookies and treats.
02
The approach
A bold flavor system with a retro, stamp-edged frame, playful flavor callouts and the classic Spruce script mark. Every SKU reads as a family from across the aisle.
03
The result
A flexible, scalable packaging system rolled out across the full product line and into retail.
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